Case Studies
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Reducing Churn Risk
The most important customers were threatening to cancel their subscriptions
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Improving Engagement
Member engagement and NPS were declining steadily, creating imbalance in a 2-sided marketplace
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Turning Around Win Rate
Win rate for a key prospect program declined suddenly, after years of solid performance
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Discovery to Inform MVP
Deep customer insights needed to ensure success of a new product: flesh out MVP and get messaging right