Case Studies

  • Reducing Churn Risk

    The most important customers were threatening to cancel their subscriptions

  • Improving Engagement

    Member engagement and NPS were declining steadily, creating imbalance in a 2-sided marketplace

  • Turning Around Win Rate

    Win rate for a key prospect program declined suddenly, after years of solid performance

  • Discovery to Inform MVP

    Deep customer insights needed to ensure success of a new product: flesh out MVP and get messaging right